About Us
Sticky Fig Media is an international collective of consultants experienced in food and social systems change. We believe in the power of food and agriculture to transform communities for the better.
We specialise in bringing together diverse voices from across food, farming and hospitality - connecting industry professionals with facilitators, academics, activists, creatives and artists. We design and deliver impactful experiences, to inspire new thinking and catalyse systemic change.
We are a unique consultancy collective, drawing on extensive global experience in transforming food and hospitality sectors. United by the belief that traditional food business models are no longer fit for purpose, we create spaces to reimagine a more sustainable and equitable future for our industries through events, retreats, workshops, and professional development programmes.
Our Vision
The Sticky Fig collective offers a fresh approach to hospitality organisation - one that prioritises not just what we do, but who we are as an industry and how we achieve our objectives.
Our mission emerged from recognising the crisis of burnout, financial instability and entrepreneurial overwhelm facing our food and farming sectors. In a post-pandemic world, these challenges have only intensified, making our work more crucial than ever.
Meet our team
Florian Minzlaff
Co-Founder
Blending his Masters in Philosophy and conflict resolution with extensive wine knowledge, Florian brings unique facilitation skills to food system transformation. An alumnus of Slow Food's University of Gastronomic Sciences, his experience spans wine buying and education for Goldhahn & Sampson in Berlin, to developing regional food initiatives in Bremen. He combines systems thinking with project management expertise to help guide Sticky Fig's transformative work.
Áine Morris
Founder
Áine has shaped some of the UK's most influential food events and initiatives, from developing Abergavenny Food Festival to the Bristol Food Union. With significant experience in food system transformation, she founded Sticky Fig to create spaces where food and hospitality professionals can reimagine their role in building more equitable food futures. Her work spans leadership development, community resilience, and designing experiences that inspire change.
Enrico Galli
Our man in Brazil
Enrico brings deep experience in Latin American food innovation and social gastronomy. From managing World's 50 Best restaurant Casa do Porco to supporting transformative projects like The Hilti Foundation, David Hertz' Gastromotiva and Massimo Bottura's Refettorio in Rio, he bridges culinary excellence with social impact. As our Latin American lead, Enrico connects Sticky Fig's vision with the region's vibrant food culture and community initiatives.
Ready to transform your community?
Contact Sticky Fig Media to learn more about how we can work together to build a brighter future for food and agriculture.